The EpikLabs blog is a place where the interns of EpikLabs can post descriptions of, and links to interesting and helpful information related to their work. By reading and compiling information from a variety of sources the interns are not only learning, but also creating a database of information for others to utilize.
The first article featured on the EpikLabs blog comes from the Google Analytics team and is titled "Which button would you click? A lesson on website optimization." The post provides a great introduction to the world of website optimization. For those of us who are new to analytics the authors start out by outlining basic definitions and descriptions; from there they move on to discuss a few of the tools available for more advanced analysis. The information is very helpful, definitely check it out if you are interested in learning more about analytics!
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