Social networking is not just for teenagers and college kids anymore. The idea of “white labeling” a soci
al network is to make the platform provider almost invisible to the user. To white label your own social network is to create the look, feel, function, etc. you would like your network to display. Essentially, the idea is to brand your own social network.
al network is to make the platform provider almost invisible to the user. To white label your own social network is to create the look, feel, function, etc. you would like your network to display. Essentially, the idea is to brand your own social network. “Nine Ways to Build Your Own Social Network” from TechCruch gives great insight into the world of white label social networking. Giving a brief overview of nine different white label social networks, the article discusses the three types of companies that have emerged in space
of the growing trend; do-it-yourself solutions, social networking software and need-based. Do-it-yourself solutions are the “point and click” answer to customers social networking needs. This type of solution focuses on building tools that will help the customer learn and understand, literally, how to do it themselves. Social networking software can be downloaded and installed onto your computer, allowing you to interact and share with other users. Need-based social networking companies work with clients to tailor their network to their specific needs and functionality.
Nicely stated in the article, author Mark Hendrickson communicates-
"Customers have lost trust in traditional sales, marketing and service (the three areas commonly referred to as ‘CRM,’ or Customer Relationship Management). According to the Edelman Trust Barometer, ‘the most credible source of information about a company is now a person like me, which has risen dramatically to surpass doctors and academic experts for the first time.’ The survey relates that in the U.S., trust in a person like me increased from 20% in 2003 to 68% today.
The connections enabled by social networks are the glue that put the humanity back into business to solve the trust problem. In other words, the organizations that will win are the ones that most easily enable individuals to build relationships and communities with people they trust."
Hendrickson hit the nail on the head. Through allowing people to make their own decisions on the web (rather than being bombarded with pop-ups and banner ads), social networks allow people to create their own communities. Communities tailored to a specific audience, common purpose, practice or brand name.
"Customers have lost trust in traditional sales, marketing and service (the three areas commonly referred to as ‘CRM,’ or Customer Relationship Management). According to the Edelman Trust Barometer, ‘the most credible source of information about a company is now a person like me, which has risen dramatically to surpass doctors and academic experts for the first time.’ The survey relates that in the U.S., trust in a person like me increased from 20% in 2003 to 68% today.
The connections enabled by social networks are the glue that put the humanity back into business to solve the trust problem. In other words, the organizations that will win are the ones that most easily enable individuals to build relationships and communities with people they trust."
Hendrickson hit the nail on the head. Through allowing people to make their own decisions on the web (rather than being bombarded with pop-ups and banner ads), social networks allow people to create their own communities. Communities tailored to a specific audience, common purpose, practice or brand name.
The flexibility social networking provides is once again allowing web users a freedom of choice in their online experience.
-Aba
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