Research Project: Ad Networks & Servers

Several weeks ago Paul gave me the task of researching various ad networks and servers. An ad network can be defined as a brokering service used to connect advertisers and publishers. They take a commission of all ad sales. An ad server is simply the software that delivers ads on the site. The purpose of this research project was for myself and others to gain insight on how ad networks and servers work and to research competition. Like the other Google products EpikOne is a expert in, Google Ad Manager is the latest thing Epik has mastered.

The Google Ad Manager is a free ad serving and network platform for web-masters who would like to streamline their advertising operations. Like all of the Google Products, the Ad Manager provides users with a simple, straight forward, easy-to-use interface.

While researching the competition I was looking at each companies unique identifier, target market(sports, fashion, etc..), and who each company partners with. For example EpikOne partners with Google. This project took myself a couple days to complete and was just another feather in my hat to many new things I have learned thus far at Epik.