Update: What I have been up to this January at Epik

I am back for another semester at Epik and I will be shifting over into other aspects of the business. Last week I able to get my hands dirty with Google Analytics. Although this is not the first time using this program, it was the first time I was able to look at the numbers and provide suggestions. Epik recently signed a new client, a large consumer packaged goods (CPG) retailer whom specializes in selling products that are hard to find in your local grocery store. Working with Paul, an EpikOne analyst, we were able to provide great insight and recommendations to the client. For example, when I was reviewing the analytics data I was able to see that conversion rates were higher on the weekends. The client can use this information to help tailor their advertising campaigns. Paul broke down one manufacturer that is sold through this company and found that one product was accounting for 82% of the page views within that one manufacturer. We were also able to identify and quantify their key traffic sources (referral, paid traffic, email marketing, etc.). Without analytics this company would be unaware of these of key metrics and the impact it is having on their business. The client was ecstatic when Epik was able to provide such meaningful data to show inquiring and existing manufacturers.

-Tyler