Working with Marketers to Create Effective Ads

I was assigned a project to create a series of banner ads for EpikOne's product Analytic Views. There were several main points that the marketer (Paul Skarvinko) wanted me to focus on. The focus points were features that their product had to offer to consumers. This type of project was new to me so at first, I found it a bit confusing on what they wanted. As I got going I found it easier and easier. I cleared up most of my confusion with chatting back and fourth with Paul. Getting one template done then replicating them for the rest of the banner sizes.

I am use to doing freelance work and this was a new and great transition where I have someone to talk to and work no this project with. Working with more than one person is much better than being just one freelancer doing all the work. Collaborating made this project fun and a new learning experience.

After collaborating with Paul it became very clear on the key features I was to focus on to attract the users eye to the ad I was was designing. It is important for the user to see the page on a website and instantly get them hooked to click and find out further information regarding the ad.

Once the new banners were completed I started a similar project for another client where they wanted about 7 different versions, all very distinct in their own way for the client could see which variation of banner ads worked best on their website. The client had a list of different phrases they wanted to be displayed on their ads, so I worked with the criteria they provided to create an effective ad for their company.