Last week I was lucky enough the attend Online Marketing Bootcamp at Champlain College. I attended on Tuesday and Thursday, it was pretty sweet. Tuesday was cool because i got to hear Avinash speak and he was very interesting. the second day i attended, I watched Paul Skarvinko speak. I enjoyed his presentation a lot it was very informative yet fun and enjoyable. Paul was speaking that day about Google adwords. he covered a lot of different areas and key points about Google Adwords which helped me out a lot with things i was confused about. overall, I learned a lot from watching Paul. Paul began his presentation by comparing Google Adwords to fishing.
Paul said that everyone with an Adwords account should spend at least 15 minutes a day in it. then, he started talking about Quality score, which compares your keyword, ad and landing page to the search query and sees how compatible they are. in order to have a higher quality score, it is important to make sure that your keywords and ad match your site and landing page content. Paul gave a very thorough explanation of Quality and covered the facts and misconceptions.
next Paul Covered Adwords targeting. he covered the different ways that Adwords technology targets users. then, he talked about something that i though was very interesting. this was how to use Adwords to target the people you want the see your ad. he said you can target by country, language, regions, and many other ways.
Soon, Paul began talking about some really interesting things - how to use Adwords to create text ads, image ads, mobile ads, and click -to-play video ads. he also told us how you can create audio/radio ads, television ads, and print ads from the computer...i thought that this was very cool.
Paul then walked through the process of using adwords step by step. he actually logged into the OM Bootcamp adwords account and showed people how to use it. Paul covered each of the topics he had just described like custom targeting. Paul explained to everyone how you can optimize your text ads by altering the way they look and what they contain.
Paul's talked about Bidding strategy, he said that the ideal place to be is in 3rd-7th position, this way you are still on the first page and it costs less than premium spots.
The final part of the presentation was my favorite. this is when Paul talked about setting up Adword radio and print ads. this is something that i had not known about prior to attending Bootcamp but I think it is really cool. Paul walked the audience through the process of setting up a radio ad and he gave some helpful advice like:
-Use a unique 800 number (Adwords provides the technology to take any 800 number and forward it to your real phone number)
-Mention the call to action 3 times
- Use interesting sound (it is audio)
- bid low
Paul then explained how to track the radio ads then he explained how to set up print ads in Adwords. he showed us how to elect different newspapers and date ranges. then he offered some helpful tips about print ads like:
- Larger ads and texts have more stopping power
- use color
-white space
-images
-product showcase
-prices
Overall, i had a great time watching Paul speak at Bootcamp. I learned a lot and I think that everyone else there did as well.
-Megan
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