OM Boot Camp Success!

This past week, June 17th-20th, Epik held its annual Online Marketing Boot Camp here in Burlington, VT. OM Boot Camp featured a number of industry experts, including Google employees, popular industry bloggers, and Epik employees. The goal of the training was to provide business people with the skills and knowledge required to establish, manage, and expand their business on the web. The training was hosted by Champlain College in order to take advantage of their state of the art computing facilities.
Presenters included Avinash Kaushik, Kristoffer Ewald, Alex Ortiz, and Epik CEO Dave Winslow. The presentation topics included “New Outlooks in Online Marketing,” Optimizing your Online Marketing Media,” “Be Massively Successful at Web Analytics 2.0,” “Growing in a Recession with Measurable Marketing,” and many more.
Over 180 attendees came for Day 1, which featured the main keynote speakers such as Avinash, and Alec Newcomb of My Web Grocer. The remainder of the days had roughly 70 attendees who learned the ins and outs of online technology. Businesses in attendance included SkiRack, The Burlington Free Press, Seventh Generation, The Emily Post Institute, IBEX Outdoor Clothing, and Comcast Cable Spotlight to name a few.
I had a chance to attend seminars on Google Analytics, Adwords, Website Optimization, and a few of the social events at the end of the night. The sesssions were really great, they had both a beginner and advanced groups to cater to each persons skill level. I attended the beginner sessions and learned a lot of new things including how to set up analytics, establish goals and performance tracking metrics, and set up a new Adwords campaign. Epiks own Miami Vice extra, Paul Skarvinko, taught me the finer points of Adwords bidding and budgeting. Overall the seminars were extremely helpful and entertaining.
For more information about OM Boot Camp visit the web site, http://www.ombootcamp.com/.